What becomes an Icon most?: Big picture : Every society needs myths - simple stories that help people deal with tensions in their lives. Today's most potent brands succeed by providing them - Universidad de San Buenaventura

Título Artículo	What becomes an Icon most? : Big picture : Every society needs myths - simple stories that help people deal with tensions in their lives. Today's most potent brands succeed by providing themArtículo de Revista
Parte de	Harvard business review Vol. 81 No. 03 Pagina(s) 43-49
Autor(es)	Holt, Douglas B. (Autor)
Publicación	Marzo 2003
	Inglés;
Materia(s)	Iconos; Iconografía; Mercadeo;