M & A needn't be a loser's game: Most takeovers devour buyers' wealth. But acquirers who understand they're actually buying customers can avoid disastrous deals and find ones that work - Universidad de San Buenaventura

Título Artículo	M & A needn't be a loser's game : Most takeovers devour buyers' wealth. But acquirers who understand they're actually buying customers can avoid disastrous deals and find ones that workArtículo de Revista
Parte de	Harvard business review Vol. 81 No. 06 Pagina(s) 70-79
Autor(es)	Selden, Larry (Autor) Colvin, Geoffrey (Autor)
Publicación	Harvard Business School, Junio 2003
	Inglés;
Materia(s)	Conducta organizacional; Relaciones con los clientes; Toma de decisiones; Análisis de mercadeo;