HBR case study : They bought In. Now they want to Bail Out: Chief technology officer Barry Golding persuaded all the department heads to pony up for customer relationship management software. But it's payback time, and each wants to know, "what's in it for me?" - Universidad de San Buenaventura

Título Artículo	HBR case study : They bought In. Now they want to Bail Out : Chief technology officer Barry Golding persuaded all the department heads to pony up for customer relationship management software. But it's payback time, and each wants to know, "what's in it for me?"Artículo de Revista
Parte de	Harvard business review Vol. 81 No. 12 Pagina(s) 28-38
Autor(es)	McNulty, Eric J. (Autor)
Publicación	Harvard Business School, Diciembre 2003
	Inglés;
Materia(s)	Planeación estratégica; Pronóstico de los negocios; Servicio al cliente; Vendedores; Estrategia de mercadeo; Estrategia organizacional; Estudio de casos;
Nota(s)	CONTENIDO: HBR case commentary : What can Barry Do to save the project? / Nathaniel Leonard , Andrew McAfee, Barry J. Gilway and John Freeland