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Título
Vol. 81 No. 12
Emisión de Seriada
Parte de
Harvard business review
Artículos
HBR case study : They bought In. Now they want to Bail Out : Chief technology officer Barry Golding persuaded all the department heads to pony up for customer relationship management software. But it's payback time, and each wants to know, "what's in it for me?"
McNulty, Eric J.
28-38
In praise of boundaries : A conversation with Miss Manners : Different voice : American prizes the informality of its business life. But an informal workplace isn't necessarily a productive or even a happy one
41-45
The one number you need to grow
Reichheld, Frederick F.
46-54
How (un) ethical are you? : Good managers often make unethical decisions - and don't even know it
Banaji, Mahzarin R. ; Bazerman, Max H. ; Chugh, Dolly
56-64
Kill a Brand, keep a customer : Smart companies regularly rationalize brand portfolios to maximize profits. If you do the job well, you can serve customers better at the same time
Kumar, Nirmalya
86-95
How we're fixing up Tyco
Pillmore, Eric M.
96-103
Expensing stock options : A fair-value approach : Tool kit
Kaplan, Robert S. ; Palepu, Krishna G.
105-108
Publicación
Colombia : Harvard Business School, Diciembre 2003
Inglés;
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Estado
Categoría
010058886
Biblioteca Fray Juan de Jesús Anaya Prada, O.F.M.
Tercer Piso
Disponible
7 días
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