Universidad de San Buenaventura - Cali

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1.		Change through persuasion Garvin, David A.; Roberto, Michael A. En: Harvard business review, Vol. 83 No. 02, 104-112
2.		Enfrentar amenazas ambiguas : las empresas a menudo ignoran las pequeñas señales que podrían o no presagiar un peligro para sus mercados o reputaciones. He aquí una manera sistemática de analizar y responder a las señales débiles Roberto, Michael A.; Bohmer, Richard M. J.; Edmondson, Amy C. En: Harvard business review, Vol. 84 No. 11, 84-92
3.		Facing ambiguous threats : Firms often ignore small signs that may- or may not-portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals Roberto, Michael A.; Edmondson, Amy C.; Bohmer, Richard M. J. En: Harvard business review, Vol. 84 No. 11, 106-111
4.		What you don't know about making decisions : Decision making is arguably the most importan job of the senior executive and one of the easiest to get wrong. It doesn't have to be that way-if you look at the process in a whole new light Garvin, David A.; Roberto, Michael A. En: Harvard business review, Vol. 79 No. 08, 108-116

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